I don’t think I’ve ever told the story, but IndieRiver was a domain that Bryan picked up in early 2006. Around the same time, Ron picked up Indiemand.com, and Casella was pushing what ended up becoming the Square Peg idea. [To be fair, I think this is something that all the Pegs were considering, but I distinctly remember having more discussions about it with Jerry than anyone else.] As you might expect, we decided that it made sense to combine forces; as such, IndieRiver sorta sat on the sidelines, unused, and then when I fell in love with BitTorrent for distribution of allowable concert bootlegs, well … torrent, river, you got it.

It takes a village, people.