Apple Store FTW

Here’s the difference between an Apple Store and an Authorized Mac Reseller:

Authorized Mac Reseller: Has had this unit in its hands three times, has never fixed the underlying problems, never returns my calls, and takes 7-10 days to fix the unit.

Apple Store: I visited the Genius Bar yesterday, we looked together at the issue, they agreed that the unit was kaput, said it’d be 4-5 days … then went and looked to see if they had the part in the back. They did. Tonight? I get a phone call just before closing, telling me that the unit’s fixed, and they’ve run unit tests, and everything seems to be okay. On a holiday weekend, and they called me.

Yeah, they’re getting my return business.

Posted July 6th, 2008 in Apple and Macs by Geof F. Morris.

4 comments:

  1. Will:

    Even though the place reeks of smugness, it’s a pretty awesome store.

  2. Geof F. Morris:

    Yeah, but smugness is part of the Apple brand. ;)

    I have never seen as many people having fun at a retail emporium as I have in Apple Stores.

  3. Adam:

    Yup. That’s why I drive past two “authorized resellers” to hit a real Apple store. The smugness and the chaos are part of the experience. Of course, I think I’m addicted to Apple Smug(tm) and I need a hit every now and then to make sure I don’t associate with (shudder) PC users.

  4. Geof F. Morris:

    I don’t think less of PC users. They’ve made choices for their own reasons—not ones I agree with, but hey.

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