Taking Ownership of IJSM

For the nearly-five [!] years of IJSM, the name of this site has been “The Indiana Jones School of Management”. I’ve become increasingly aware, though, that naming it as such is a bit, well, impersonal; people either end up here looking for “Indiana Jones” or “Management Schools”, and this is, well, neither of those things. I’m happy with where this thing is going—I’ve not ever seriously thought of chucking it—but it seems important to me, for whatever reason, to take a little ownership of it.

Well, I know what the reason is, and it’s a case of tools influencing me. The tipping point for me today was looking at the entry touting the narrative shift change over at Dan Benjamin’s Hivelogic, a Weblog I read for a while, but stopped reading—probably partially due to Dan’s use of second-person narrative. As I was following Dan Cederholm’s rabbit trail to the Hivelogic paradigm shift, it suddenly hit me: everyone comes up with these cool little site names, and I quickly shift them back to people’s names when I add them to FeedLounge. For example, Hivelogic is titled “Dan Benjamin’s Hivelogic”, which tells me both the name of the writer and the name of the site.

I’m not wholly consistent in doing this—I’ll admit that I’ve gone too far in forcing a name-only convention; I’ll repent—but I really seem to like it. And so I present you … Geof F. Morris’s Indiana Jones School of Management.

[So meta, it hurts.]

Posted February 6th, 2006 in FeedLounge, Site Announcements.

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  1. _steve:

    I can’t speak for anyone else…but I went with something other than my name for the domain/site name because I didn’t feel that the author was important; to my mind, at SL only what is written is important.

  2. Geof F. Morris:

    As did I, originally. I’ve owned this domain longer than I have any other [to the point that I think I dropped $20 on it the first year].

  3. Lara:

    I think isjm needs shirts. Like these: http://www.snapshirts.com/custom.php

  4. Jessica:

    I did one of those snapshirt word cloud things! I put the picture in gallery under “site images” but I haven’t done anything with it yet. I think those are kinda cool.

  5. Jeremy:

    Yet another reason for forward thinking when choosing a domain name.

    Not that ijsm.org is a poorly thought domain name.
    But Search Engines have really changed the policy of domain name conjuring.

  6. Geof F. Morris:

    Well, all I have to do is present it a bit differently. The domain is no issue; the moniker presents a bit of one. :shrug:

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