Om Malik has a bunch of great pointers to a big discussion in the Web 2.0 [:twitch:] world: who owns the crowd’s collective wisdom and content? It’s all pretty interesting to read, and while the naysayers are right that most of us, well, couldn’t give a damn about how our attention is used, some of us should, because this stuff is important. [Why is it important? People learn about you and learn to market to you based on what you pay attention to. As technology allows us to get more granular data about attention, things will get more personalized---which is both good and bad. I argue that we need to maintain some control on our attention, wisdom, and content only because ceding control to others means that we're automatonic.]