Dive into the long tail: See, exactly. Everybody and their brother knows about Slashdot. Recommend me someone obscure, y’know? If syndication feed recommendation engines are going to give me help, they need to let me see the full spectrum.

See, how I came to know about Hem was through Audioscrobbler [specifically a couple of the communities, Paste Music and Over The Rhine], where I saw people listening to them. I said, “I’ve never heard of this ‘Hem’; what can I find out?” I did some reading, and I said, “I’ll give that a try.”

And I’m now bad, bad, bad hooked.

But if I’d followed what was popular, I’d never have found a gem.

More long tail, please!